This Query String Personalizer app lets you personalize a single Stream to each specific visitor using information contained in the URL. This is a great method for personalizing the content experience at scale when you’re targeting buyers with a programmatic email through your MAP.
Through the query string, you can personalize the Stream banner, text on the page, even the content that gets displayed.
- Dynamically filter a Stream to only show Items that match query string values contained in the Stream’s URL (using tags)
- Automatically populate a visitor’s company logo on Streams that use the Banner+Logo template
- Automatically insert query string values from the URL into variables placed in Stream text: titles, descriptions, body text, CTAs, etc.
This app uses query strings to personalize Streams, so you must share Stream URLs that contain query strings and appropriate values for it to work. The app will still work on Streams accessed without a URL containing query string values, but will only display default values in this case.
You can find instructions on how to configure and use the Query String Personalizer app in our guide on Uberflip Help.