If you use Marketo as part of your marketing tech stack, you can integrate it with your Uberflip Hub to get the most out of both platforms. Within your Hub, Form CTAs are a highly effective way to generate leads — over 7x more effective than traditional landing pages. And once you've generated those leads, you need to do something with them — which is where Marketing Automation Platforms (MAPs) like Marketo shine.
Form CTAs are designed to stream the leads they capture to a MAP, where you can make them part of your lead nurturing strategy. With Marketo specifically, you have the option of adding these leads to your main Leads list, or to a Marketo List of your choice.
When you integrate your Hub with Marketo, we also automatically assign all visitors unique IDs (using cookies). This has two effects:
- If a visitor fills out a Form CTA that is connected to Marketo, the data they enter is tied to their cookie's ID. This allows us to automatically prefill that visitor's data on any other Form CTAs that they interact with.
- Even if a user has not yet filled out a Form CTA, the cookie allows them to be tracked as they engage with your Hub content. If you set up the necessary custom fields in Marketo, this allows you to track the Items that leads convert on.
For detailed instructions on how to set up this integration, click here.