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Google Tag Manager
Google Tag Manager is a tool that helps you to manage third-party tracking tags, also known as "beacons" or "pixels". Integrating Google Tag Manager with a Hub allows you to deploy any tag that it can manage on that Hub. This, in turn, allows you to easily integrate your Hub with all kinds of third-party retargeting, advertising and tracking tools like AdWords, DoubleClick, AdRoll, and more.
Here are a few examples of the things you can do when you integrate Google Tag Manager with your Hub:
- Use Google Ads tags for conversion tracking and dynamic remarketing of your Hub content.
- Use Google Marketing Platform (formerly DoubleClick) Floodlight Counter tags to track how often visitors land on your Hub content after viewing one of your ads.
- Use an AdRoll tag to track visitors to your Hub and display ads to them related to the Hub content they viewed.
- Use a mouseflow tag to track visitor mouse movement, scrolling, and click locations.
See this page from Google for a full list of supported tags and services.
For detailed instructions on how to set up this integration, click here.