If you use Oracle Eloqua as part of your marketing tech stack, you can integrate it with your Uberflip Hub to get the most out of both platforms. Within your Hub, Form CTAs are a highly effective way to generate leads — over 7x more effective than traditional landing pages. And once you've generated those leads, you need to do something with them. This is where Marketing Automation Platforms (MAPs) like Oracle Eloqua shine.
Form CTAs are designed to stream the leads they capture to a MAP, where you can make them part of your lead nurturing strategy. In this regard, Eloqua works differently from most other MAPs, where the Form CTA directly creates or updates leads. In Eloqua, the information entered by a lead is instead submitted directly into an Eloqua Form. This means that you can use Form Processing in Eloqua to create or update contact records, as well as to trigger additional workflows.
For detailed instructions on how to set up this integration, click here.