One of the key aspects of creating great content experiences is tailoring your content to your visitors. But figuring out how well your efforts actually match your visitors' profiles and interests can be difficult. To help you take a data-driven approach to understanding of your audience, Uberflip has partnered with Bombora to integrate their demographic, firmographic and intent data directly into your Hub.
The Bombora integration powers the Visitor Insights dashboard in Uberflip, which you can use to gauge the relevance of your content experiences to your visitors, and to guide your content development process. In addition, Bombora is also one of the components that feeds into Uberflip AI. This is the technology that powers the Content Recommendations and Site Engager features, so integrating your Hub with Bombora allows you to take advantage of Uberflip AI to personalize recommendations for your visitors.
The data Bombora provides is aggregated from billions of data points per month, drawn from a deep network of data sources called the B2B Data Cooperative (Data Co-op). Integrating your Hub with Bombora makes it part of the Data Co-op, giving you access to this massive pooled data set while also contributing to it. You can find more information about Bombora and how it collects data here.
For detailed instructions on how to set up this integration, click here.